One of the biggest benefits of switching to vaping is that you know exactly how much nicotine you’re inhaling. With cigarettes, it’s a shot in the dark to even begin to guess who how much nicotine you’re inhaling.

When buying e-liquid, one of the biggest factors to consider is nicotine levels. Here’s what you need to know about choosing the best e-liquid  to meet your needs.

Look for U.S. Only Ingredients

Before purchasing e-liquid, one of the first things you’ll want to do is to ensure that the company uses USA-made nicotine. Some companies import their nicotine and other e-liquid ingredients to keep prices low. But, to ensure you’re only vaping on quality ingredients, you want to stick to purchasing e-liquid that is made in the U.S.

Now let’s discuss the varying nicotine levels that you’ll find when purchasing e-juice.

Nicotine Levels

There are a wide range of nicotine levels available when purchasing e-liquid. Here’s what you need to know about each level.

2.4% Nicotine

A 2.4% (24mg) nicotine level is the highest option available. This level equates to around a couple of cigarettes packs or one pack of strong cigarettes. The nicotine level is extremely high and even heavy long-term smokers find this level to be extremely high. If you’re a severe smoker, try starting at a 1.8% level and move up to 2.4% if you find you’re having cravings or nicotine withdrawal symptoms.

1.8% Nicotine

A 1.8% (18mg) nicotine level is the second highest option available. It translates to around a little over a pack of cigarettes. Since the dosage is so high, this level is best for heavy smokers who want a successful switch to vaping.

1.2% Nicotine

A 1.2% (12mg) nicotine level is what most ex-smokers start with. This nicotine level is best for those who smoked around a pack of cigarettes a day. This level is considered to be the median level and is one of the most popular. It’s the ideal option for your everyday smoker who wants to switch to vaping without dealing with nicotine withdrawal.

0.6% Nicotine

A 0.6% (6mg) nicotine level is a low dosage that equates to around 10 light cigarettes. This nicotine level is also ideal for those who want to reduce their nicotine exposure in hopes of eliminating it altogether. This level is also fitting for light smokers who want to quit using cigarettes but want to maintain their nicotine exposure.

0.3% Nicotine

e-Liquid with a 0.3% nicotine (3mg) level offers an extremely low dosage. This amount of nicotine is approximately five light cigarettes. This nicotine level is the lowest option available and is ideal for those who are working towards cutting out nicotine exposure entirely. This nicotine level is also great for people who are very light smokers that want to break the habit.

0% Nicotine

Believe it or not, there are some e-liquids available that contain no nicotine at all. This option is ideal for those who want to end their exposure to nicotine without giving up vaping. For some, the experience and sensation of vaping is enough. Others use 0% nicotine juice to learn vape tricks to participate in cloud chasing competitions.

Other Factors

Nicotine is only one factor to consider when finding the ideal vape juice. Here are other things you’ll want to keep in mind before making a purchase.

PG/VG Ratio

Propylene Glycol (PG) is the ingredient that provides the throat hit that many ex-smokers seek when switching to vaping. If you purchase a high PG juice, your experience will be quite similar to smoking a cigarette.

Aside from a deeper throat hit, juices with a higher PG ratio have a lower vapor production but have a much stronger flavor.

The second main ingredient used to create e-liquid is Vegetable Glycerin (VG). VG is made from vegetable oil and is much thicker than PG. With the right amount of VG, your hits will be smoother. Juices that are high in VG tend to have lower flavor and less of a throat hit.

When choosing an e-liquid, you need to determine what’s more important, flavor and throat hit or a smooth hit. Shopping around you’ll find all sorts of PG/VG ratios so be sure you know your preference before making a purchase.


Without flavoring, e-juice wouldn’t taste like much of anything. Depending on the flavor, the e-liquid you have may use natural flavor, artificial flavor, or a combination of both. Flavor is crucial so that you can find a vape juice that meets whatever you happen to be craving that day. Since there are hundreds, if not thousands of e-juice options available, be sure to take the time to try a few of them out. Most vape stores offer juice samples so that you can experience the flavor before buying it.


Understanding nicotine levels and other e-liquid factors can give you the peace of mind that you’re inhaling juice that is 100% safe and fitting for all of your needs. Where do you get your supplies for vaping? Do you shop online or at a local vape shop? Leave us a comment in the section below.

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